There are several companies that select a colour of the year or appoint a colour family as the trending colour. Leading the pack is the Pantone colour institute.
Colour fans by Pantone are used everywhere: from high-tech companies and the printing business to the fashion industry, cosmetics and interior design, e.g. as a wall colour.
Pantone colour numbers are considered the gold standard in all creative fields. Each colour is clearly identified with colourimetric parameters. This enables successful communication about colours across national borders, which would otherwise be a very tedious task.
At Pantone, an entire team is involved in identifying the trend colours. The decision-making process takes time and comprises many factors.
Around the world, Pantone trend teams work on the development of the colour concepts. They examine all areas of life in which colour design plays an important role.
Two social themes played a major role in determining the central shade of colour for 2023: the need for tranquillity and stability on the one hand and the courage to create change and take action on the other.
The final result of the preliminary work is the selection of the trend colour of the year along with recommendations for the matching hues. As to how we as interior design specialists deal with this in the staging of spaces, this is now our task.