3D VISUALIZATIONS IN INTERIOR DESIGN

TELLING STORIES WITHOUT WORDS

Just a few years ago, visualisations were not very advanced, easily recognisable as such and extremely laborious and therefore expensive. Today, however, photorealistic visualisations are commonplace in many areas of design. In interior design, they are already one of the central methods. We chatted to Lea Fürhapter, the head of our interior design team.

SO LEA, HAVE YOU THROWN AWAY YOUR PENCILS NOW?

Of course not. It’s not about replacing one method with another. The possibility of designing and depicting spaces digitally is entirely different to allowing your creativity to flow directly from your hand onto the paper with a pencil.

They complement each other perfectly: playful creativity in the sketchbook and precise, photorealistic portrayals on the screen. Each technique has its qualities and advantages.

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HOW IS A 3D VISUALIZATION CREATED?

We only get started on a visualisation when a lot has already been clarified. Floor plans, views, various fundamental decisions or, for example, even certain furniture concepts. Added to this are the angle and lighting, which play a major role in the perception of the space.

The graphic designers combine all of this information to create visualisations. Materials, colours, furniture, decor – the spaces are brought to life.

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WHAT CAN A WELL-DONE VISUALIZATION DO?

Architectural visualizations have been in use for quite some time. But there are also many good reasons for visualizations in interior design.

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  1. Not everyone can read plans, let alone imagine how a space might change with the colour and material concept. A visualization provides confidence in decision-making.

  2. Creativity: Since we’ve started working with visualizations, our customers sometimes take astonishing approaches. What most surprised me recently was when somebody unexpectedly decided on a really striking – and extremely beautiful – wallpaper. Without the visualization, that decision would surely have gone another way.

  3. Within the very high-quality area in which we work, the willingness to make substantial investments in housing projects is high. This starts with select materials for the furniture and textile furnishings and also encompasses the lighting design and the oh-so-important colour scheme.

  4. Lighting situations: one especially popular use of visualizations is to simulate the lighting situation. Light creates an atmosphere. Visualizations are also capable of depicting light from outside and the effect of shadows cast by objects in a room.

  5. Ultimately, a visualization helps throughout the entire implementation process. The more complex a project is, the more precise the planning needs to be and the more communication and coordination are required.