Escapist architecture and interior design. The art of omitting is a challenge when it comes to designing rooms. Particularly in the hotel industry, creating stimulating experiences is extremely tempting: Pictures on the walls, carefully staged lobbies, Instagram moments everywhere. What guests are looking for today is the exact opposite: a place to slow down, an escape from the digital world.
Obviously, rooms designed with this in mind are never loud. Their appeal lies in the use of space, proportions and lighting. And through everything they don't do: they don't overwhelm, rush or dominate. They create a sense of calm using clear lines, generous visual axes and reduced colours. Less - obvious - design, more effect.